i was contacted by nichole on instagram with a request to create an affordable, timeless brand for modern saint living. MSL is a lifestyle brand of “holistic and natural living based on sustainable fashion, healthy recipes, sisterhood circles and new age spiritual experiences.”
nichole had outgrown her previous branding + it was no longer in synch with the direction in which modern saint living was heading. HOWEVER she recognized that her budget wasn’t ready for a complete custom brand.
affordable branding does NOT have to mean subpar quality nor sacrifice.
together, nichole and i were able to determine the assets immediately necessary for her business to take those next steps and scale down a custom branding package to something that would fit her budget.
based on all the information nichole provided in her branding questionnaire, we came up with 4 descriptors for her brand aesthetic:
the color palette
working with nichole has been a breath of fresh air! this project has been so much fun and i can’t wait to see her business grow and expand!